Innovate. Collaborate. Succeed.
Founded by Pieter Goossens, Way2Go is a freelance consultancy,
specializing in organisational design, change management, business development, sales, marketing, market research, go-to-market, innovation, mentoring and coaching.
Way2Go delivers tailored strategies to clients, driving innovation and market growth.
Background of
Pieter Goossens
Pieter is an international senior business leader with over 20 years of experience in strategy, change management, business development, marketing, go-to-market, mentoring, and client service for top multinational agencies and brands.
He has a strong record of driving business growth through product and service innovation that meets market needs, offers excellence in business development and marketing, and emphasizes building trusted client relationships.
On top, he brings a true passion for building and growing highly collaborative organizational cultures.
Global Head of Business Development
Kantar
⭐⭐⭐⭐⭐
"Pieter has exceptional commercial aptitude, taking complete ownership and accountability to exceed targets."
Executive Director
Kynetec
⭐⭐⭐⭐⭐
"Pieter is an innovative thinker, challenging both clients and colleagues to think differently. He is equally comfortable in strategy development, marketing or product development environments."
Global Innovation Director
Kantar
⭐⭐⭐⭐⭐
"Pieter brings an abundance of positive energy and enthusiasm, making him a real pleasure to work with."
Marketing Leader
⭐⭐⭐⭐⭐
"Very knowledgeable. Well connected. A great relation builder. Always reliable. A great leader. That's how I know Pieter, ... and you should as well."