Your architect of Growth and Transformation
Founded by Pieter Goossens, Way2Go delivers management consultancy
in the fields of (change) management, business development, sales, marketing, organisation design, market research, go-to-market, innovation, and mentoring.
Way2Go designs and implements tailored strategies for its clients,
driving innovative change and sustainable business growth.
How can I help you?
I partner with clients to drive sustainable business growth by achieving commercial excellence
through strategic business development and marketing,
fostering organisational transformation through leadership and change management,
and delivering innovative solutions tailored to market needs.
At the heart of my approach lies a genuine passion for cultivating highly collaborative organisational cultures,
and nurturing strong, enduring client relationships.
Background of
Pieter Goossens
I am a senior C-level executive with over 20 years of experience in strategy, organisation design, change management, business development, marketing, go-to-market, mentoring, and client service for top multinational agencies and brands, such as BUFFL, Biggie, Kantar, Kynetec, GfK (NIQ/YouGov). Heineken, and Nielsen (NIQ).
I am a board trustee at the European Organisation Design Forum (EODF), an inclusive connected community practising and advancing diverse organisation design solutions.
I am also a vice president of the International Advertising Association (IAA) Benelux - Community Committee, with a mission to bring individuals and corporations active internationally in marketing and communications together to drive and facilitate innovation and creativity.
In addition, I advise as a mentor and act as a jury for students in International Management and Business & Data Analytics, part of an effort to bridge between companies, students and school divisions, as well as acting as a soundboard for educational initiatives.
Global Head of Business Development
Kantar
⭐⭐⭐⭐⭐
"Pieter has exceptional commercial aptitude, taking complete ownership and accountability to exceed targets."
Executive Director
Kynetec
⭐⭐⭐⭐⭐
"Pieter is an innovative thinker, challenging both clients and colleagues to think differently. He is equally comfortable in strategy development, marketing or product development environments."
Global Innovation Director
Kantar
⭐⭐⭐⭐⭐
"Pieter brings an abundance of positive energy and enthusiasm, making him a real pleasure to work with."
Senior Sales Manager
Biggie
⭐⭐⭐⭐⭐
"Pieter is a strong, empathetic leader with exceptional people skills, effortlessly motivating individuals and guiding teams toward success. His strategic insight and people-centered approach make him particularly skilled in organizational design and implementing sustainable changes within organizations. His balance of vision, leadership, and pragmatic execution makes him an invaluable asset to any organization."
Marketing Leader
⭐⭐⭐⭐⭐
"Very knowledgeable. Well connected. A great relation builder. Always reliable. A great leader. That's how I know Pieter, ... and you should as well."